My name is David, I’m a copywriter, a full-stack digital strategist, and an objective achieve coach. In most of my time, I get involved in the development process of people and companies – especially startups.

However fancy it may sound, you need to know one simple thing about me: I’m an optimist and in everything I do I put at least a gram of the optimism I live.

Throughout the years, I’ve been experiencing all sorts of things, from running to public speaking, from writing books to acting, from freelancing to cold showers. And I can say that goals and deadlines are, for me, key elements in developing beyond the comfort zone.

I’m inspired by people who are disciplined, precisely because I’m not. I’ve learned to work in a controlled chaos and I think the way I manage to make things work has to do with a lot of pragmatism and fantastically little theory.

Furthermore, I’m dyslexic and that makes me think that life is more than words and the passion that people put into their actions actually creates stories with which the soul, the mind and the body resonate.


Real courage goes hand in hand with craziness. The courage of choosing to live the desired life and the craziness to go against society’s dogmas and rules so one can create their own universe.


The freedom of being whoever you want and wherever you want combined with the skills of having an income without being tied to a specific place. Basically, customized independency.


The burning desire of doing something and the capacity of taking something and making it a passion while fueling it up with enthusiasm. A passionate life is a life lived efortlessly.


Things can be improved but the ones that are becoming better are we, the humans. And optimism is the key that starts the engine when it comes to unexpected and unpleasant situations.


I believe that for me, the personal and professional adventures have common points, and both started somewhere in 2009 when I was 18 years old. I will try to keep things as brief as possible and mention things that I look forward to and I am very pleased with.

  • I wrote a few books – all available on the Projects page.
  • In 2009, I started writing about some personal frustrations on a blog hidden from the world and I came to help companies sell their products and services;
  • I ran a marathon, half-marathon and mountain ultra-marathon (in this order) and raised funds for various causes – the first two in Bucharest, the ultra- marathon on Transfagarasan (64 km);
  • I spoke in public to events like TEDxYouth in front of over 200 people and I organized personal development workshops;
  • In 2017 I set a challenge for each month and I had results like 250 km of running, 90 minutes of cold showers, 2,700 squats and more.


Continuing on the above-mentioned activities, I’m currently dealing with the following:

  • I’m coaching/mentoring entrepreneurs and helping them overcome the obstacles to their entrepreneurial adventure;
  • I’m developing digital marketing and branding strategies, linked to corporate goals, and help implement them;
  • I’m running 2-3 km 4 days/week to lose some weight;
  • I’m writing now and then and publishing articles on this blog;
  • I run a copywriting and digital marketing agency in Romania.


For the next 3-12 months, the things I want to do are pretty clear to me.

  • Create online courses;
  • Travel – two projects here: one for two weeks on an ocean cruise with all sorts of digital nomads and another for two months on a solo journey by train across Europe;
  • Learn to dance Salsa and eventually participate in a dance contest.