We live in a society of consumerism.
Everyone is trying to sell something to everyone. And there’s a small part of ‘everyone’ who is able to develop products that can help others.
For example, an entrepreneur who’s been struggling in the last 10 years and now he believes he can help others to overcome some entrepreneurial obstacles. Or an athlete who’s been winning almost every competition he’s attended in the last two years and he believes he can help others to improve their skills in his area of expertise.
These two categories of people can both develop products that can help other people. But are those products going to help everyone?
Your quick answer should be ‘no’, but why?
What people aren’t selling and you should buy?
First of all, when I say they aren’t selling, I mean they are not providing you information that can be found only and specifically in a product developed by them.
Second, when I say you should buy, I mean that you should pay attention to what comes next.
What people aren’t selling and you should buy is part of their lifestyle and if you pay enough attention to what they provide as free stuff, you’ll be able to spot such things.
For example, I was watching some free Tony Robbins video on Facebook – it was like 5 or 6 minutes long. I’m not the biggest fan of Tony but I was just curious to see what he has to say.
He was talking about the two elements a business needs to thrive. I don’t even remember these two elements because I don’t believe the success of any business can be summed up to two elements. But at one point, he said something that felt like the missing puzzle of the important dots of my business.
Right after he explains those two elements, he makes a parallel to his life and business and says that he never works with dumb people. And he argues it so well I start seeing something new.
He never working with dumb people wasn’t part of something he was trying to sell. It was actually part of his lifestyle and his process of thinking. Also, it was the missing puzzle of how I was seeing things.
Of course, until that moment I knew I don’t want to work with dumb people but I was still doing it. After hearing Tony saying it, it was clear to me that working with dumb people is consuming more energy than providing money and freedom. That was a moment of change for me.
People are going to sell what they think it’s best for you
And it’s absolutely normal.
I believe I am selling you something that can help you when I recommend you a book, either if that book is written by me or by someone else.
But it doesn’t mean that the book is going to come in handy for you. And it doesn’t because I’m evil-minded – it simply happens because nobody knows your needs better than you, not even me who’s trying to sell you something.
How to buy valuable stuff for your development?
First of all, don’t rush into buying something just because someone told you that a product is going to make something happen in your life.
Maybe it will add something valuable to your life, but are you getting the most out of your investment?
So, right after you find something you believe it is worth buying, you should do one more thing.
Find the developer of the thing you want to buy and listen to their stories and discover their lifestyle. Then connect the dots between what you want and their lifestyle. If a product they developed is inside that connection (what you want – [what you should buy] – their lifestyle) then that product is going to provide tremendous value to you.