Small Talk #2 Not Really Concerned With Personal Branding

I’m inside this Discord group called SupaFlyBloggers.

It’s the place where bloggers have smartass discussions (usually) about smartass stuff (mostly).

Below, you’ll find a short conversation on developing one’s personal brand.

Small Talk #2 Not Really Concerned With Personal Branding

David

Dudes and dudettes, I’m up to answering questions related to personal branding development through digital environment. Lemme know if you have any questions.

Roby

I’m always down for some new tips & tricks.

Watchoo mean personal branding development through the digital environment?

You mean like how to expand your presence over multiple platforms?

David

First of all, how do you want people to know you? What are the first things that you want people to think about when they think about you?

Roby

That’s a good question.

I want people to think “welcoming blogging community”.

David

You are not a community, you are a person. Try again.

Roby

Oh. I don’t remotely care what they think about me. Lol. Maybe I’m not the right person for this question.

I didn’t read closely enough. I’m not really concerned with personal branding I guess.

David

Yes, you care. Otherwise, your blog would look like crap and you wouldn’t write about anything. Or at least you wouldn’t add value to your articles. So you care about what people are thinking about you.

How many hours you’ve spent making the blog look nicer?

Roby

Nope. Not really. I do it because the end justifies the means. I’m interested in people integrating into the community. I think that proper design and useful information removes unnecessary barriers to make their choice easier.

I would replace my name as “anonymous” in the author setting if I thought it would increase conversions.

David

So conversion matters?

Roby

Yep.

David

Do you think people convert better when they are connecting to the concept of community or to a person?

Would you ask for advice a community or an expert?

Roby

It’s hard to say. I can only go off of what I know (unless testing proves otherwise). And I personally am concerned with community. A single person is rarely enough of a draw to bring me there.

Community.

All day. Errrrrrry day.

I’m a giant proponent of the wisdom of the crowd over an “expert”.

I may be in the minority, though.

I don’t really know.

David

So you want people to talk with your community, but not with you?

Roby

Well, I want them to do both. But not sure I’m necessarily concerned with my branding. As in… There’s nothing attractive to me about people hearing my name and immediately associating me with a preconceived judgment.

Which is the EXACT thing that I want to happen with our community.

David

Your brand has nothing to do with your ego.

Or, at least, if you’re trying to develop your brand, and not some dumb shit that’s making you popular overnight.

Roby

I don’t think it does. It doesn’t have anything to do with me at all. It has to do with what others associate with me. Their perspective. Not mine.

Maybe we have different definitions of branding.

David

From my point of view, building a personal brand has to do with what people know about you, not only what you know about you.

Roby

Then we do have the same definition I think.

David

You may think about yourself as a great community developer. But if people think you suck at that, they won’t even join your community.

Roby

True. That’s a fair point.

David

So, having that in mind, you need to develop content that can help people realize you are doing a great job in building a community.

Roby

So If I had my first choice, I’d want them to ignore me as an individual entirely and make the decision to join the group based on its own merits.

If I don’t have a choice, however, I guess I’d like them to think of me as a great community developer if it means they’re more likely to convert into community members.

David

No, don’t make then ignore you. Make them come to you and ask you things so they can get useful information to solve their needs.

Roby

Right. Well, hopefully that’s what I’m doing. It’s my intention, anyway.

David

Simply having it in your mind as a purpose and being laser-focused on it, will help you develop content in that direction. The power of subconscious is amazing.

Roby

So how can I do it better? From your perspective… what’s the best use of my time to develop my personal brand?

I completely agree with that!

David

First, you need to set yourself how you want people to think about you. You do care. If you don’t, you should start.

Also, work with a pen and a piece of paper. So write down everything.

Roby

Well, maybe I need some time to meditate on it then.

Awwwwww, hell no. This ain’t 1995. I don’t even think I own a pen.

But I get your point.

David

Right after that, extract some key factors about yourself related to other’s perception about you and transform that into practical action steps.

Well, you want me to kick your ass?

Buy a god damn pen!


What’s your opinion on building a personal brand? Share your thoughts in the comments section below.

About the Author:

Interested in the human potential and its capacity of changing its perspectives, David can help you make a change in your life or transform your passion into a business.

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