Project Description

Personal Brand For Building A Business Around Your Passion

Discover your most powerful passion and build a personal brand and business around it.

Building a brand is all about patience and consistency.

During your lifetime, you’ll meet all kind of people who will provide you all kind of things, trying to help you go to the next step. But they will do it without knowing what your next step is and where you want to go.

If you don’t know who you are, you won’t know the direction you should pursue. But you will define that direction, in a superficial manner, guided by what others are selling you.

That’s why it’s important to know who you are and discover your inner strengths (like values, passions, etc.) before trying to build anything.


What you’ll find inside the course

Section 1

  • You’ll discover the reasons for why the present moment is the most important for starting the process of building a brand.
  • You’ll discover the benefits of building a personal brand.

Section 2

  • You’ll learn why it’s important to know yourself before you start building your personal brand.
  • You’ll discover what others know about you and learn how to create yourself a small branding strategy.

Section 3

  • You’ll learn the process of building a brand and the importance of actions, words, desire and curiosity.

Section 4

  • You’ll discover your most powerful passion.
  • You’ll understand why your most powerful passion is a great foundation when it comes to building a powerful personal brand.

Section 5

  • You’ll understand how much it takes to have the following benefits: credibility, trust, personal brand, partnerships and influence.
  • You’ll learn how to identify the audience connected to your passion and brand.
  • You’ll learn how to promote your passion so you can have a business.

David provides us with very useful frameworks to help us building our personal brand. But I think that these frameworks can be used beyond just branding yourself. One example would be on how to use these frameworks to plan and achieve your goals, professionally or personally

Marian Aretu, GMV Consultant

Great course reminding me what is important when establishing my own brand, also good resource for those just staring their own business.


Course content

6 sections • 18 lectures • 42min total length

Why is it important to build a business around your passion? – 1:19

Things you can achieve as a result of working on your personal brand – 1:01

Understand where you are right now – 01:06

3-word exercise – 3:17

Set yourself a route and create yourself a branding strategy – 5:43

The importance of actions and words – 01:39

The importance of desire – 01:24

The importance of curiosity – 01:23

When you start, it won’t feel natural – 02:13

The importance of asking yourself ‘why?’ – 01:21

Discover your most powerful passion – 03:15

The role of passion in building your personal brand – 01:25

How much it takes to see results – 05:29

How to build a business around your passion if you enjoy cooking – 03:38

What is the difference between a traditional business and a community? – 01:08

The plane of your audience – 06:19

Recapitulation and final recommendations – 00:44

About the instructor • David The Optimist
David believes that reaching dreams has a lot to do with the way we set goals and how well they are connected to our lifestyles, no matter how big the obstacles may be.