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The value of money and the perspective that keeps us poor

If we take a look at the value of money and compare a Lenovo laptop to an Apple laptop, for sure you can say that the Lenovo laptop is worth the money and the Apple one is too expensive.

But how do you define the value of money?

For the physical things that you buy, the situation is pretty simple.  Regardless we’re talking about food, laptop, car, or house, the value of money is defined by the brand of the product you’re buying, the producer, and the seller.

In the previous example, Apple have always had expensive laptops. Only in the last 5 to 7 years, Lenovo started producing performant laptops, and the prices got close to the Apple ones. On the other hand, Apple have always been expensive.

Therefore, why would you buy an Apple laptop and not a Lenovo one?

Just because you could afford buying one? I bet there have been (and still are) a lot of people who could afford buying an Apple laptop but they’re not doing it.

Me being able to purchase a product doesn’t define the value of that specific product.

As I was saying, when we’re talking about products, the value of money allocated for making the purchase is pretty simple to understand. Both the brand and the seller say that, for example, in UK a Macbook Pro costs £1,299.00 and prices are around this number in the whole UK.

But things get complicated when we’re talking about services, not products.

For example, if you need a simple website for your business, you’ll find people who can build your website for 500 euro (sometimes cheaper than that), but you’ll also find people who will build your website for 2000 euro.

If you have no clue about websites, how do you know which one is the right choice?

More than that, how do you know that the 2000 euro website is going to be better than the cheaper one?

Fun Fact: 0 % Less Depression

Did you know that optimism can reduce the risk of depression by 50%?

The importance of constantly speaking with specialists

Let’s go back for a second, to the example with the website.

Let’s say you need a simple website for your business. How do you know to choose a specialist that will help you with the website?

Things are simple. Do a little research and create a list with 20 specialists. Postpone the creation of the website with a few months and invest one hour in discussing with every specialist. This way, after 20 hours spent with 20 different specialists, you’ll know how to approach building the website.

Speaking with a specialist is beneficial for any industry.

Last week someone approached me because they needed Google Ads. I asked for a higher price compared to the person they worked with before and I also explained why the price is higher. At the same time, I encouraged the entrepreneur to speak with other specialists too so they will better understand what is happening with their account, regardless they choose to work with me or not.

If, for one year, every single month, you pay one different specialist for one hour of discussion, at the end of the year you’ll see things differently.

This applies to whatever you do.

I remember that when I was learning SEO, I was going through all kinds of online courses and, whenever I had questions with no answer, I paid for 1-2 hours of consultancy with an SEO specialist and I was happy with my investment.

Why you should avoid free or cheap products/services?

Why you should avoid free or cheap products/services?

The answer is simple: as long as you’re getting free or cheap products/services, you buy incomplete products/services, and you’ll have to keep buying them.

I was speaking recently with a potential client about the reason they don’t have visits on their website. After a short analysis, I said that the website has to be redone and they have to constantly post content – they weren’t posting anything at all.

They told me that they had already rebuilt the website three times and this would be the fourth.

It’s understandable, I said. As long as you pay little or no money for the things you want, you’ll also get low value.

This doesn’t mean that every time you allocate a lot of money, you’ll also get a lot of value. There are a lot of people who want to trick you and take advantage of you. This is why you should consult with as many specialists as you can so you’ll be able to make the right decision in the future.

The value of money is all about the value you get for the money you give. If you don’t get value, the value of money is zero.

I gave up long ago being interested in free things because all the free things are all the same, with no authenticity. Even though I was keeping the money, I was wasting time and energy. From a point on, the energy and time are more important than money.

The more you get involved in a specific direction, the more you’ll understand that the free things have the same essence but are presented to you differently.

The reason free and cheap products/services are keeping us poor

As long as you don’t force yourself to say STOP to the free or cheap things, you’ll keep wanting them.

Simply because you won’t afford to pay 2000 euros for a website, you’ll choose to look at the cheaper websites. While it makes sense, having your mind focused on the cheaper things (that also have low value) is the easier choice – a choice that will keep you poor.

Instead, when you can’t afford to pay 2000 euros for a website, 1500 euros for a laptop, 10000 euros for a car, 3000 euros for a holiday, 80000 euro for an apartment… think about what you have to do to afford them.

As long as you agree with the low value of cheap things, you’ll only have things with low value in your life.

With love and optimism,
David

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