Strategic Marketing & Executive Coaching
Work
With
David
Where authentic leadership meets strategic excellence
I help founders, leaders, entrepreneurs, and executives identify the invisible narrative patterns that are controlling their decisions, emotional state, and execution.
50+
Leaders coached
15+
Years in business
10+
Companies transformed
ICF
Certified Executive Coach
The philosophy behind the work
KINT
LUMA
Kintsugi (/ kɪnˈtsu gi /, Japanese: 金継ぎ, lit. “golden joinery”), also known as kintsukuroi (金繕い, “golden repair”), is the Japanese art of repairing broken ceramics by repairing the broken areas with urushi lacquer sprinkled or mixed with gold, silver, or platinum powder. The method is similar to the maki-e technique.
The lumen is the SI unit of measurement of luminous flux, equal to the amount of light emitted per second in a unit solid angle of one steradian from a uniform source of one candela.
At the heart of my work lies a deeper belief: what once felt fractured can become the most powerful part of your story. Inspired from Kintsugi, I don’t hide the cracks; I illuminate them with purpose, turning challenges into luminous threads that define your unique narrative.
Whether I’m crafting marketing strategies or developing leadership capabilities, this philosophy guides everything: authenticity becomes brilliance when given the right frame, and genuine excellence shines through when aligned with clear intention.
How can we work together
Three paths to
Transformation
Choose what fits where you are right now.
🎯
Workshops & Team Development
Bring the Strategic Optimism Framework™ into your organization. A flagship workshop designed to give teams a practical understanding of how optimism works and why it matters for performance.
- Optimism as a measurable leadership and performance skill, not a soft concept
- How internal narratives and language shape team dynamics and results
- Practical frameworks for turning setbacks into forward momentum
- Tools for reducing reactive behavior and clearer decision-making under pressure
- Live exercises, group reflection, and real takeaways — not slides and theory
Perfect for: Leadership teams, HR and L&D departments, company offsites, and organizations navigating change or high-pressure periods. Group size: 15–20 participants. Available online or face-to-face, anywhere in Europe.
⭐
Executive Coaching & Leadership Development
Elevate your leadership with personalized coaching that integrates strategic thinking, emotional intelligence, and authentic communication.
- Vision clarity & strategic decision-making
- Leadership presence & communication mastery
- Team dynamics & conflict resolution
- Stress management & resilience building
- Innovation mindset & creative problem-solving
Perfect for: Executives, entrepreneurs, and visionary leaders seeking sustainable growth, deeper impact, and authentic leadership presence.
📈
Strategic Marketing & Brand Development
Transform your business with data-driven marketing strategies that honor your authentic story while delivering measurable growth.
- Full-funnel marketing strategy & execution
- Brand development & positioning
- Performance marketing (Google Ads, Meta, SEO)
- Website optimization & conversion strategy
- Content systems & automation workflows
Perfect for: Growing businesses, healthcare & wellness brands, e-commerce, and purpose-driven organizations ready to scale.
What others say
Real results.
Real people.
“
His coaching approach was truly transformational, allowing me to improve my top behaviors and emotions significantly. I have no reservations in recommending David’s services.
João Virott da Costa
Managing Partner at Bright Partners
“
David turned our small clinic into a top aesthetics spot. He focuses on what actually brings in business and helps us grow. No fancy talk or empty promises, just solid work that pays off.
Sam M.
Owner at Medlink Estetics
“
David is a warm and thoughtful coach. He balanced really attentive listening with insightful observations and questions, which really helped me clarify my thinking and take action.
Katherine Reid
Executive Director at J.P. Morgan
Ready to begin?
Every meaningful journey starts with a conversation.
Whether you’re seeking marketing excellence or leadership transformation, the first step is always the same.
Send me a smile at davidtheoptimist dot com.